ONDC Startup Mahotsav

ONDC Startup Mahotsav

Context:

The Department for Promotion of Industry and Internal Trade (DPIIT) organized the ONDC Startup Mahotsav in New Delhi.

Relevance:

GS-3, Economy

Details:

  • The event marked a significant convergence of two major initiatives by DPIIT – the Startup India initiative and the Open Network for Digital Commerce (ONDC).
  • The ONDC Startup Mahotsav is a collaborative effort between ONDC and Startup India, showcasing the synergy between digital commerce and startup innovation. The platform has successfully onboarded over 5 lakh sellers, with more than 70% being small or medium-sized enterprises.

Open Network for Digital Commerce (ONDC):

  • It was launched in 2021.
  • ONDC is a pioneering protocol aimed at democratizing digital commerce.
  • It is now fully operational across India, providing a comprehensive digital infrastructure for businesses and the public.
  • ONDC aims to reduce entry barriers to digital commerce, ensuring a level playing field for all e-commerce participants, particularly small-scale businesses and those previously excluded from the digital market.
  • This initiative not only supports the growth of startups but also promotes inclusive economic development by integrating a diverse range of sellers into the digital economy.